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The Swift Sword

Dan Kennedy just talked about his principle of the swift sword which means you should never chase sunk costs. Instead, you should cut your losses swiftly and move on to more productive endeavors. I found it interesting how he applied the principle of the swift sword to relationships in his No BS Guide to Time Management. 

I agree that if a relationship no longer serves you, you should move on. Would applying the principle of the swift sword result in more divorces? How many people are chasing sunk costs in their marriages? Does the fact that you've already invested so much time and energy into a relationship, keep you there long after you should've left? Would it portend a national disaster if everyone left their significant others the moment they realized it wasn't a great fit?

Furthermore, is it really so easy to know when you are chasing sunk costs? How many times has something appeared hopeless only to have it turn out alright? What if you pull the plug a tad too soon? What if by staying and digging in you could've turned the tide? I definitely don't think we should chase sunk costs, however, I hope to keep my swift sword sheathed till I know for sure.
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