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Showing posts with the label marketing

What's Your Story?

Look, if you want to move people you've got to share your story. In order to share your story, you've got to know your story! So, what's your story? I'm asking because I just spent 2 hours today in a board meeting where I spoke frankly to the non-profit about their lack of a story. They have their annual giving campaign coming up and they are once again asking people to open up their pocketbooks and shell out their hard earned cash. Well, if you don't have a compelling story to share about why I should give you my hard-earned money and what kind of impact my donation is going to have, I'm going to be less inclined to donate. But, tell me what you are about, tell me why you care and what you are doing to make the world a better place, and tell me how I can join you in your mission, and you betcha I'll share some dough. I want to help people who are helping others and I'm always looking for a good cause. So what's your story? This principle does...

Kid Copywriter

I just want this saved for the record. We were cleaning this weekend and Luke decided to sell some of his stuff. We downloaded the KSL app on my phone and I told him to have at it. He laid out his legos, took a pic and wrote up this description: This whole box of LEGOS is a dream come true for any kid! (Or grownup) This box, weighing just over 15 pounds contains sets like Star Wars, Ninjago, The Lone Ranger, Lego City, Pirates of the Caribbean, Chima, monster hunters, Indiana Jones, Lego Batman and more! It contains over 90 minifigures, all with excesories and weapons! There are a ton of wheels for building cars and vehicles! There are a ton of weapons included, all of which are not actually dangerous! It even contains two tools that enable you to pry hard to get peices off one another! This is a great chance to develop your creativity, intuition and show just how good you really are! Thank you for your very precious time! Happy shopping!   I did not help him o...