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What's Your Story?

Look, if you want to move people you've got to share your story. In order to share your story, you've got to know your story!

So, what's your story? I'm asking because I just spent 2 hours today in a board meeting where I spoke frankly to the non-profit about their lack of a story. They have their annual giving campaign coming up and they are once again asking people to open up their pocketbooks and shell out their hard earned cash. Well, if you don't have a compelling story to share about why I should give you my hard-earned money and what kind of impact my donation is going to have, I'm going to be less inclined to donate.

But, tell me what you are about, tell me why you care and what you are doing to make the world a better place, and tell me how I can join you in your mission, and you betcha I'll share some dough. I want to help people who are helping others and I'm always looking for a good cause.

So what's your story? This principle doesn't just apply to non-profits and businesses. It applies to all aspects of life. You want your mom to buy you a phone? Why? Start with why she should buy you a phone. What's your story of why you need a phone? Make it compelling. "I need a phone because everyone else has one" is not a compelling story. Remember, facts tell, stories sell. What's your story? And what's your why? If you have no idea how to craft a compelling story or how to find a compelling why, read this book by Simon Sinek It Starts with Why.

And on a related note, don't tell stories that suck. And by suck, I mean stories that suck the life out of you. You are the author of your life so why not craft empowering narratives surrounding your circumstances? For instance, when someone says something hurtful to you, you can create several narratives:

1) You can tell yourself a story about how terrible you are because you believe what they said
2) You can tell yourself a story about how terrible they are for saying such hurtful things
3) You can tell yourself a story about how much they must be hurting because "hurting people hurt others."
4) You can tell yourself a story about how they must just be having a bad day

The possible storylines are truly endless! The key is noting the fact that you get to choose the narrative. So why not tell a story that serves you and humanity best?

In conclusion, everyone loves stories. Actually, let me qualify that statement. Everyone loves a good story. Know your story. Share your story. And rewrite any stories that aren't serving you or others well. Your life and impact will ever be as epic as the stories you tell!
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